Notes from the studio.
Plain-English writing on getting found on Google, faster websites, and the practical side of growing a small business online.
- 12 May 2026 · 7 min read
Core Web Vitals in 2026: the 3 metrics that actually move rankings
INP replaced FID two years ago and most sites still haven't noticed. Here's what Google now actually measures, what 'good' looks like in 2026, and the handful of fixes that move the needle.
- 28 April 2026 · 8 min read
Headless Shopify vs themes: when (and when not) to switch
Going headless is the right call for some Shopify stores and the wrong one for others. Here's an honest framework for deciding — including the cases where staying on a theme is genuinely the better business decision.
- 9 April 2026 · 9 min read
Why your Bristol business is invisible on Google (and how to fix it)
If you run a Bristol or North Somerset business and you're not showing up for 'near me' searches, the problem is almost always one of four things. Here's the diagnostic, in plain English, with the fixes that actually move local rankings.